2014 Year in Review
client: nrg energy, inc.
By the end of 2014, NRG had a new mission, a new identity and a new set of industry-first sustainability goals. Over the course of previous years, the company had transformed itself from a traditional energy producer to a thought leader on America's transition to a renewable energy future. Key during every step of the company's journey were the men and women on the ground innovating.
The story we wanted to tell with this report was one of the people. To do that, we fashioned the report in a colorful, magazine style that takes readers on an NRG tour of its 2014 accomplishments while reinforcing brand style. Every piece of content – from the Letter from the Editor to the individual stories, to the advertisements – told the story of NRG.
Concept Origin & Development | Creative Direction | Copywriting | Project Management