Creative Director.

Story rules everything around me.

I believe in the power of story to connect the world and shape it for the better. I also believe at the heart of all great design lies an inherent narrative waiting to be discovered. 

For me, the keys to effective leadership are accountability, fearlessness and inclusivity. Accountability to the problem in front of you, your team and the client instills trust. Fearlessness and the uncomfortable art of embracing one's ignorance birth innovation. Inclusivity ensures every voice feels empowered to contribute to team success.

The art of brand storytelling – the sonics of sentence building merged with the intelligent artistry of visual design – fascinates me to no end. I'm passionate about telling the right brand story to the right audience at the right time. And it's this passion that drives me foster accountable, fearless and inclusive creative spaces.